Demystifying Evaluation: A Simple Guide for Charities and CICs Evaluation doesn’t have to be complicated or intimidating.

Step 1: Define Your Purpose

Why are you evaluating? Funders often ask for impact data, but evaluation can also help you improve your services, secure more funding, and celebrate successes.

Step 2: Choose the Right Methods

Surveys? Interviews? Case studies? The best approach depends on your audience and the type of data you need.

Step 3: Make Data Useful

Too many organisations collect data that never gets used. Good evaluation tells a story, helping you communicate your impact clearly to stakeholders.

Step 4: Report Properly

Your reporting should meet the needs of your audience. Short report, long reports, executive summaries, policy briefings, infographics, films, cartoons – there are so many options!  But if you don’t consider the preferences and needs of your audience when you design your reporting, your organisation’s amazing impact is less likely to be discovered!
Research Your Way specialises in helping charities and CICs develop practical, meaningful evaluation strategies. Let’s chat about how we can help your organisation!